Insight

Where knowledge becomes
opportunity.

Perspectives on global sourcing, international trade, protein markets and business growth across Central America and the Caribbean.

November 10, 20254 min

Why American chicken leads the Central American market

The USDA standard is not just a seal. It is a production, traceability and control system that opens doors in …

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October 22, 20255 min

Cold chain: the backbone of protein distribution

From the plant in Delaware to the warehouse in San Salvador, maintaining −18 °C is not a detail: it is the qua…

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September 15, 20256 min

The regional exclusivity model: beyond the generic intermediary

An exclusive representative is not an importer. It is the local operational arm of a global brand, with everyt…

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August 28, 20253 min

110 years of Mountaire Farms: the supplier behind Mezal

From a small family operation in the 1900s to 8.2 million birds processed per week. Meet the company that prod…

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July 12, 20255 min

Central America + Caribbean expansion: Mezal's roadmap

El Salvador and Honduras are the beginning. Guatemala, Costa Rica, Panama and the Caribbean are the next step.…

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June 5, 20257 min

USDA Certification: what it really means for your business

A practical guide on what USDA certification is, why it matters in CA markets and what competitive advantages …

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